Funny Motivational Speaker Linda Larsen presents


941-927-4700

Linda's Positively Speaking Blog

Rants & Raves by Funny Motivational Speaker Linda Larsen

Oct
2013

How to Become a Wildly Successful Motivational Speaker

By Linda Larsen - Wednesday, October 09, 2013

I frequently have people say to me, "I think I'd make a good motivational speaker. How do I go about it?" And since I get this question a LOT, I thought I'd just put all the answers down in a blogpost and then I can direct people here when they are looking for answers. Here you go. 

  1. Have something extremely important to share with people - information SO valuable that you know it will change people's lives for the better.
  2. Write a brilliant, funny, substantive, Pulitzer Prize winning, story-rich one hour speech about it. 
  3. Make certain it is DIFFERENT than the other brilliant speeches out there. Not just better (which is a given) but DIFFERENT. 
  4. Do NOT present it until it is ready (bad press is worse than no press.)
  5. DO, however, present it to professionals in the meetings industry who will critique everything from the content, to your delivery style, to what you are wearing to why you keep saying or doing "x." You NEED to know what is and is not working.
  6. Do NOT rely on your friends to tell you how good your stuff is. They love you, they don't want to hurt your feelings, they want you to like them - and most importantly - unless they are GREAT motivational speakers themselves, they don't actually KNOW what is good and what isn't.
  7. Once it is brilliant, give it away to deserving, appropriate groups for free or a very low fee. You need to know from experience what is working, what isn't, where the laughs are, etc.
  8. Hire a professional videographer to shoot several of these sessions. GREAT quality video with good lighting and sound. Cheap video in a dumpy looking conference rooms works against you.
  9. Hire a professional editor (preferably who knows what meeting planners are looking for) to edit a rough cut for you.
  10. Hire another professional to look at the rough cut and make more suggestions about what should and shouldn't be included. (8, 9 and 10 could be the same person - but they NEED TO KNOW WHAT MEETING PLANNERS ARE LOOKING FOR! This could be a very costly mistake if they don't know what will get you booked.)
  11. Build a VERY professional looking website with all your great video clips, plus photos of you speaking AT actual events (not the posed, "Oh look at how I am pretending to speak" photos.) If you do not have a great website, people will not book you 999 times out of 1000. You are competing with professional speakers who have AMAZING sites. Be prepared. This costs thousands of dollars to do right. AND - it takes a long time. 
  12. Hire a professional to optimize your website.  Allocate another couple of thousand dollars to have someone insure than when people are searching the term "motivational speaker," of the 3,500,000 results that appear (no, I'm not kidding on that number), you will come up at LEAST in the top 10 pages of results listings.  And many people won't search past page 5. I'm on page 4...today. Trust me, tomorrow I may sink like a rock. You have to WORK to stay high on the results listings.
  13. Figure out how to market yourself to meeting planners and speakers' bureaus. And be prepared again - these people don't know you and don't have any track record with you. But they DO have a track record with hundreds of other speakers who are years ahead of you, have made them look like rock stars for recommending them and have made those bureaus and meeting planners lots of money in commissions. 
  14. Go to your local chapter meetings of the National Speakers Association. They are in lots of cities around the U.S. Go to www.nsaspeaker.org to find a chapter near you. They bring in professional speakers who cover every topic you need to know about: Presentation skills, marketing, business tools, technology needs, social media advances, business practices, ethics, etc. 
  15. Go online and visit speaker websites of people who do this for a living and are FANTASTIC! Watch their videos, look at their topics lists, study them. DO NOT copy them, their material or anything they do - just use them as inspiration and as a model for what is effective and working. Check out my website, Linda Larsen, and other exceptionally wonderful speakers like Christine Cashen, Kelly Swanson, Colette Carlson, Tim Gard and Brian Walter and Bill Stainton.
  16. Plan from the very beginning to be the absolute easiest, most well-prepared, hassle-free, likable, content-rich, AMAZING speaker in the business. Never waiver from that commitment.
  17. Don't go into this business to make money. Go into it to provide TREMENDOUS value to everyone who gets to hear you. HUGE value. WAY more than they pay you for. If you make a lot of money as a result - that's great. 
  18. And finally - don't quit your day job. For a while, at least...
Keep in mind that there are a LOT of other things you need to know about how to become a professional speaker - this list is just for you to see if it's something you want to tackle. This is an actual business and should be treated as such. It involves skill, training, practice, continual improvement and lots of money to do it right.  But if you are willing to work really hard, want it badly enough and have a big stash of money at your disposal - then go for it!

Also (and here's the deceptive part) - there probably are some people who became successful in this business who did few, if any, of the above suggestions. Maybe they just stood on a street corner and started talking and got "discovered." But these people are the exceptions.  For most of the incredibly fantastic motivational speakers out there, their success didn't just happen.  They worked very hard to get where they are.

Gotta run. I am speaking in Orlando next week and must call several of the attendees who will be there to find out about their current challenges, issues, industry trends, etc. so that I can tailor my presentation specifically to their needs.  I need to double check with the audio-visual people that my technology requests have been received.  I also need to track down all the associations, speakers bureaus, and large companies in the area so I can call them all and invite representatives from their groups to come hear me speak... And then follow up.  Again...and again...and again...


Post a Comment



Like this blog? Share it!

Watch this Funny Motivational Speaker in Action!

Join Linda on Facebook!



Recent Posts

Archive

Categories

Tags

laughter motivational speaker, motivational speakers, funny motivational speakers, motivational speaker Linda Larsen, swiveling antenna cell phone addiction first impressions, apologies, embarrassment, customer service, motivational speaker, motivational speakers, motivational speaker Linda Larsen motivational speakers linda larsen depression personal responsibility self-image how to have high self-esteem attitude actors bucket list change PhotoShop attitudes costumes the business of motivational speaker whiners happy customers Colette Carlson reframing Gary Marachek conflict management positive attitude building rapport selling happiness personal growth compassion successful dental practices Dr. Brene Brown, The Wholehearted Parenting Manifesto Wilde Lexus of Sarasota, motivational speaker Linda Larsen American Idol communication model how to happy bad drivers Noah Racey's Pulse personal development listening skills vision boards good night's sleep how to get a raise, negotiating salary, communication, motivational speakers, motivational speaker, motivational speaker Linda Larsen cheerleading gender communication, how to get heard, personality differences in communication, motivational speaker, motivational speakers, motivational speaker Linda Larsen speaking nightmares remodel stress motivational speakers, motivational speaker, funny motivational speakers, motivational speaker Linda Larsen communication skills Changing perspectives proactive people feeling good expectations trust in relationships shakespeare Kelly Swanson motivational speaker on customer service funny motivational speakers, funny motivational speaker Linda Larsen speak up motivational speaker National Margarita Day, best margarita recipe, motivational speakers, funny motivational speaker Linda Larsen acting Christine Cashen goal setting encouragement stonewalling motivational speakers, motivational speaker, funny motivational speaker Linda Larsen friendships chronic back pain bottom line improvement success Meryl Runion facebook activity motivational speakers, motivational speaker Linda Larsen funny motivational speakers Tim Gard raising happy children beauty humor motivational speakers, motivational speaker on customer service getting to yes mattress recommendation motivational speaker Brad Montgomery gift ideas brain chemistry Brian Walter confidence power colors, influence, nonverbal communication, motivational speakers, motivational speaker Linda Larsen, funny motivational speaker gripers dr. john gottman managing stress funny video National Car Rental Tim Richardson happiness controlling your emotional state truth finding humor clinical depression dental practice funny motivational speaker Linda Larsen zig ziglar defensiveness patient service positive perspective contempt building character latex mattress review motivational speaker Linda Larsen public speaking horror stories back relief healthcare bipolar disorder aging unhappy employees multi-tasking how to get what you want Asolo State Theater Conrad Hall high self-esteem love, valentines day, relationship building, happiness, marriage, motivational speakers, motivational speaker, motivational speaker Linda Larsen, funny motivational speaker Linda Larsen joy Lenscrafters motivation difficult patients gratitude parenting effective communication AADOM complainers Bill Stainton understanding how to become a motivational speaker liking personality types stress management power of a smile mental illness southern accent customer service Dr. Phil motivational speaker on communication motivational speaker success achievements happiness at work husbands who don't listen handling fear coping with anxiety Bill Stainton, achievement, motivational speakers, motivational speaker Linda Larsen, funny motivational speakers gender communication time management airline pilots passion how to deal with negative people best bed for bad back criticism how to listen tension panic attacks communication divorce statistics funny, humor, communication, gender communication, funny motivational speaker Linda Larsen, motivational speakers bill cosby appreciation motivational speaker, motivational speaker Linda Larsen what you name the thing relationship building magic act holiday stress anxiety sleep advertising nonverbal communication humorous motivational speaker listening how to strengthen relationships goal achievement funny motivational speaker difficult people negative thinking marriage Shakespeare, thank-you notes